A colleague asked me to meet with him and his club owner to talk about ways to invigorate the membership and possibly attract new members. I had no previous engagement with the club so I was considered as someone with a fresh perspective. We had an informal meeting to discuss ideas about marketing memberships at their private club. They have been doing some interesting activities and I gave them new ideas as well. Here were some of those ideas:
Introduce the club to the membership. Many probab...
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