Golf In India
According to the Indian Golf Union, there are currently 195
golf courses and approximately 100,000 golf club members in the country. Out of
the existing facilities more than half belong to the Indian Army. Over 50% of
the golf courses are 18-hole courses, 40-45% are 9-hole facilities, while there
are just a few courses in India having more than 18 holes. There are a number of
championship and high-end courses, including a few designed by world famous golf
architects.
The courses operated by the Indian Army are mostly
accessible only to members of the armed forces, except for a few courses which
are located outside of sensitive areas.
The vast majority of the golf
courses operate on a “membership only” basis. Private golf courses generally
allow only club members and their guests to play. Members generally pay monthly
subscriptions while their guests can play on a green fee basis. However, in
several golf clubs foreigners are allowed to play for a green fee even if they
are not accompanied by a member. Furthermore, the approximately 7,500 lifetime
members of the Indian Golf Union are allowed to play on all the golf courses by
paying stipulated green fees. In contrast with the early years of golf in India,
today most golfers are locals.
Courses in India are usually not part of
a residential community and very rarely are an integrated component of a tourist
resort. Although golf tourism is not yet promoted in India, a rather modest
number of golf tourists arrive, mainly from Japan and Korea. Market trends and
recent investments seem to confirm that the future growth of golf in India could
also be linked to the development of a certain number of golf communities and
golf resorts aiming at the local market and to a certain extent to international
tourism demand.
As per the KPMG Golf Survey, 18-hole golf courses in
India have approximately 1,300 members on average. This is high compared to
findings for Europe, the Middle East and Africa, where only four of the surveyed
countries reported average memberships at 18-hole courses surpassing 1,000.
However, such a high average membership in India may be explained by the fact
that courses here mainly operate on a “membership only” basis, as well as by the
scarce supply of 9-hole & 18-hole courses in comparison to the population
size.
Average memberships at 9-hole courses are significantly lower than
at 18-hole courses. It is also interesting to note that average membership at
9-hole courses in the survey was 90% individual male members, while at 18-hole
courses men to the top 5 countries in Europe, Middle East & Africa (EMA)
accounted for 59%. At these facilities, the share of female and junior members –
18-hole courses is significantly higher: 15% and 12% respectively. At 14%,
corporate membership is higher in India than in any European country, but still
lower than in the Middle East (31%).
The average number of declared
playable days in India is around 336, with some courses stating all year-round
playability. The average number of total rounds played at 18-hole courses is
around 30,000 , while top performers exceed 60,000 rounds. With regards to the
distribution of rounds at 18-hole courses, green fee rounds comprise
approximately 20% of the total rounds played, while 80% of the total rounds are
played by club members.
Golf course revenues comprise the following main
components: membership fees, green fees, revenue from food and beverage,
pro-shop, and others (e.g. sponsorship, lease income, etc).
In terms of
revenue structure, two-thirds of the total revenues are generated by membership
fees, with around 17% coming from green fees. Food and beverage revenues account
for about 6% of the total revenues.’
18-hole golf courses in India
employ 58 persons on average, comprising 48 full-time and 10 part-time
employees. However, some top-quality courses in KPMG sample employ more than 150
staff. Such a number does not differ significantly from the average for Middle
East courses: 188 staff on average. The average staff size of Indian golf
courses is high compared to all European regions covered in our survey, but is
very similar to that of South African 18-hole golf courses. The high number of
staff at Indian courses, in comparison to European ones, can be explained by the
significantly lower cost of labour and the availability of work force. The
average number of staff working in golf maintenance (17 full-time and 7
part-time) is also very high compared to the European average. On average, more
than 15% of employees work in the food and beverage department.
In : INFORMATIVE